Emerging talent from Cape Breton, Brett Matthews has recently dropped his newest track, "Lucky Ones," through HalfLife Records and Only Gold Records. Matthews, who was mentored by Canadian hip-hop icon Classified, initially linked up with the artist in 2019 when he became part of his touring band. Their collaboration further developed in 2023. Classified's creation "Lucky Ones" continues the momentum gained from Matthews' previous tracks "If I Die Today" and "Tomorrow", presenting a new touching, uplifting song centered on the themes of human interaction, love, and appreciation.
“Lucky Ones” seamlessly merges different genres like Country, Pop, and RnB to produce a sound that celebrates the importance of our loved ones. Written in collaboration with Ria Mae and Classified, the song's sincere lyrics, like “We’re the lucky ones, look around, it’s clear,” s," express gratitude for life's basic joys. The music video featuring Instagram influencer Alicia McCarvell has already accumulated 20,000 views, demonstrating the immediate charm of the song.
Matthews' emotional singing and authentic storytelling stand out in this song, leading to comparisons with Bon Iver and City & Colour. His skill in blending different genres effortlessly distinguishes him, and "Lucky Ones" shows his rising status in the Americana genre.
After becoming a part of Classified’s group in 2019, Matthews has played at various venues in Canada, such as JUNOfest and the ECMAs, and is set to participate in Classified’s “Welcome to the Maritimes Tour” in November.
Following a successful 2024, Matthews is still gaining momentum. "Lucky Ones" can become another influential release, demonstrating his skill in combining popular attractiveness with authentic emotion, and solidifying his role as one of Nova Scotia's most promising talents.
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